Fundamental of Marketing BBS 3rd year

This course contains introduction or marketing, understanding the market place and customer needs, managing customer relationship, analyzing marketing environment, managing marketing information, understanding buyer behavior, market segmentation, targeting, and positioning, product decision, pricing decision, promotion decision, distribution decision, and marketing practice in Nepal.

About the course

This course aims at developing knowledge and skills in students in analyzing issues concerning major decision making areas of marketing. It also aims to provide students about effective tools, techniques and practical skills in marketing of goods, services and ideas. Besides this, an attempt has been made to familiarize the students with the marketing practices in Nepal.

Syllabus

Learn from an expert

Jane Doe is a linguist with 12 years of experience and certification in Italian, Spanish and French. She holds a teaching license from The National Teaching Institute, India.

What you'll learn

Built for Novices

Just starting out? No need to worry. Let’s take the first step together.

Create a habit

Pick up a new skill and learn why practice makes perfect.

Learn with the best

Stuck on something? Discuss it with your peers in your virtual classroom.

Discover your niche

Learn what makes you tick and how you can use it to your benefit.

Learn from a band of experts

Get access to guest lectures and mentorship by industry leaders.

Explore a new frontier

Want to push the limits of what you can do? Gain the opportunity to become an expert.

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